Elegance Underneath Named 2009 Small Business of the Year by Plainfield Chamber of Commerce

Published in TribLocal, July 13, 2009

Elegance Underneath opened on March 1, 2008 in the Naperville Crossings Retail Center at the Northwest corner of 95th Street and Route 59. When Dawn and David Kaleta decided to open an up-scale lingerie boutique at the height of a recession, many thought it was a mistake, but Elegance Underneath has proved that when done right, a new business can, not only survive, but thrive. With over 8 years of experience with a major department store, Dawn Kaleta ranked #6 nationwide out of over 1,500 employees.  Her ability to predict products that excite her patrons, as well as her expertise in finding the right style and fit for each of her clients is a tremendous asset to the store. But it is her commitment to outstanding customer service that keeps them coming back.

One of the unique features of Elegance Underneath is Dawn’s ongoing commitment to fitting people who may not fit the norm. She carries inventory to meet the needs of a wide variety of sizes and shapes, and is always happy to special order items for her clients.  She is a certified mastectomy fitter and has been recognized by the American Board for Certification in Orthotics, Prosthetics and Pedorthics (ABC). Dawn is also in the final stage of achieving status as a Medicare Provider for post mastectomy patients, which will give a greater number of cancer survivors access to Dawn’s services.

Dawn’s partner and husband, David, is also a priceless asset to the store.  While he keeps his full-time job as airplane mechanic, David spends countless hours in the back office, maintaining customer accounts and overseeing the advertising, public relations and marketing efforts of the store.

Dawn and David are active in the community, often sponsoring charitable activities, including heavy participation in Y-Me events.  They are active members of the Plainfield Chamber of Commerce, participating in and often sponsoring Chamber events.

Dawn and David Kaleta remain committed to the standard of excellence that allowed them to accept the 2009 Small Business of the Year Award from the Plainfield Area Chamber of Commerce.  And while they are grateful for the recognition, they also know that they will be judged on how well they perform going forward. They are prepared to continue to deliver the highest standard of service, and to find innovative ways to meet and exceed the needs of their clients.